Be Wise Case Study

What Wasn't Making the Grade

Be Wise Academy is an online educational academy that focuses on business owners. Before working with Summit, Be Wise was using mostly stock images on their website and wanted to add a more inviting and human touch. They also wanted to provide prospects with a resource regarding some of the concerns many business owners have, which would make their content more relatable to a variety of business owners.

The Summit Course

Summit created a homepage video that gave a voice to the Be Wise Academy. The video brought a more human aspect to their website content, while also providing descriptive content about what Be Wise could offer other businesses to improve profitability and sustainability. The homepage video provided relatable content that business owners could see themselves in and understand what Be Wise Academy could offer to improve their business operations.