The Lake House Case Study


Booking Issues

The owner of The Lake House at Manitou was utilizing various 3rd party platforms to promote her rental home and to make bookings. However, her goal was to reach guests and make her bookings through a personal website.
At the time, she did not currently have a business website and although she was utilizing social media, her posts were sporadic and had mostly gone quiet.

Summit's Destination Plans

Summit created a business website that enabled guests to book directly through the site,complete with video footage of The Lake House and surrounding area. Summit also created a social media campaign that was aimed at highlighting the unique characteristics of not just The Lake House itself, but also the surrounding area of Manitou and Watrous.
The goal of the campaign was to extend past the typical photo posts of just the rental home, and to instead include unique stories about the Manitou community.